IASA approached WeDevelop to build a new website and logo.
The client had in mind a logo featuring the acronym IASA with a paper airplane, a graduate cap and a jet of air streaming through the letters. They also wanted the logo to “fit” with the look of other logos in the aviation industry.
With this brief in mind I embarked on an iterative design process, bearing in mind that the logo must be adaptable to print (business cards) and web.
The first drafts followed the brief closely and included the features outlined by the client. Although the result was, as I had anticipated, cluttered and heavy on symbolism, I wanted to use this design to justify a simplification of the parts.
I first turned my attention to the typography as this would form the basis of the logo. I chose the Bebas font and began to adapt it to mirror the lettering of famous airline logos. The bridge of the As was removed to create upward arrows, while the adapted S tied the acronym together visually.
In terms of colour, I decided (as usual) it was best not to reinvent the wheel and use the obvious opportunity of white and blue to indicate planes in clear blue skies, a universal and aspirational image.
It was after angling the top of the boundary that the negative space resolved into an airplane body.
