Laserway cosmetic clinics are a chain of beauticians specialising in cosmetic laser procedures. They commissioned WeDevelop to create this logo for their new website.
The client had in mind a typographic, understated logo. Somewhat at odds with this was a desire to have a symbolic phoenix (indicating a rebirth of the business). While I included this symbol in some iterations of the logo my final designs successfully convinced the client that the inclusion of the bird would compromise the simplicity and sleekness of the final design.