Playtank is a democratised innovation platform. I was tasked with designing the website, including illustrative process graphics and a header video.
The site is designed to showcase the product to possible clients as well as be the public face of the company before the software’s launch. The CEO had in mind a site which combined the technical value of the software mixed with graphics which showed a more human, humorous part of the business.
To this end the testimonials and statistics are interspersed with cartoon like graphics featuring characters created by the CEO for the very earliest marketing materials of the company. Down each side of the site blocks are shown cascading and gathering (a motif from the block based nature of the software).